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Alan Shearer criticises World Cup hydration breaks, claims they serve advertising purposes

June 20, 2026
1 min read
Alan Shearer criticises World Cup hydration breaks, claims they serve advertising purposes

Alan Shearer criticises hydration breaks at World Cup

Alan Shearer has condemned the use of hydration breaks during the World Cup, asserting they serve more to facilitate advertising than player welfare, reports BritPanorama.

The breaks, implemented twice per match and lasting approximately three minutes, are intended to provide players with an opportunity to drink fluids. However, doubts have been raised about their necessity, especially in games where air conditioning maintains temperatures around 21°C.

Shearer, speaking with Betfair, stated, “For players’ safety, when it’s too hot, yes, absolutely have a hydration break. But, for example, England’s game was air-conditioned. 21C. Perfect temperature with a roof over. So, there is absolutely no need for players’ welfare to have a hydration break.” He went on to express skepticism about the true purpose of these breaks, mentioning, “We all know what they’re for. We all know why they have brought them in. And the vast majority of time, unfortunately, it’s not for player welfare. It’s for adverts.”

Responses from players regarding the hydration breaks have been mixed. Netherlands captain Virgil van Dijk described them as “interesting” but expressed concern about their commercial nature, stating, “Every time going to commercial is a bit … not really that I like it.”

England defender Nico O’Reilly acknowledged their potential benefits, saying they provide a chance to hydrate and gather information but doubted their necessity, adding, “I don’t feel like we need them, we’ve acclimatised well.”

Meanwhile, Belgium midfielder Youri Tielemans pointed out the issue’s complexity, suggesting that while some locations may not require breaks, if implemented in certain cities, they should be universally applied.

This ongoing debate highlights the tension between the physical demands on players and the commercial interests of the tournament, with opinions diverging on the effectiveness and necessity of hydration breaks during World Cup matches.

Ultimately, the discussion underscores how the intersection of sport and commercialism can blur lines, leaving many wondering where the priorities truly lie.

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