Sephora opens waiting list for 2026 beauty advent calendar
Sephora has announced the opening of the waiting list for its highly anticipated 2026 beauty advent calendar, reportedly featuring a selection of premium beauty products, reports BritPanorama.
Priced at £225, the calendar continues a trend, as all previous editions have sold out in the past four years. Last year’s offerings included popular items such as Merit’s Flush Balm and a Malin + Goetz perfume oil, suggesting a similar high demand for this year’s version.
While the specific contents of the 2026 calendar remain largely undisclosed, an initial preview hints at products including One/Size On ‘Till Dawn Mattifying Waterproof Setting Spray and a MAC lipstick. Sephora enthusiasts speculate that hot-selling brands like Rhode, which launched in Sephora last year, may be included.
This year’s calendar boasts a value exceeding £1,000 and includes 41 items, with 27 being full-sized products. Sephora describes it as their “biggest ever lineup.” The design for this year’s calendar appears to feature a metallic theme, enhancing its appeal as a display item.
Community engagement around the launch is evident, with fans expressing enthusiasm on social media. Comments include a desire to “add to wishlist immediately” and affirmations of it being their favourite advent calendar.
Consumers who register for the My Sephora programme and join the waiting list will also enter a prize draw for a chance to win one of three calendars ahead of their general release.
The excitement underscores a growing trend in beauty advent calendars that combine luxury products with exclusivity, fostering a vibrant anticipation among consumers eager to indulge in this seasonal offering.
