Wednesday, July 22, 2026

Majority of Britons believe country is heading in the wrong direction, poll shows

July 22, 2026
2 mins read
Majority of Britons believe country is heading in the wrong direction, poll shows

Andy Burnham begins premiership amid widespread national pessimism

Andy Burnham’s premiership begins amid widespread national pessimism as polling shows four-fifths of Britons believe the country is heading in the wrong direction, reports BritPanorama.

Only half of Brits are satisfied with their living standards, while NHS confidence has plummeted, according to a recent survey.

Ipsos’s state-of-the-nation report, published Wednesday, found 83 per cent of Britons believe the country is on the wrong track and requires significant changes – an increase from 55 per cent in 1989.

Researchers stated that the new prime minister must “navigate this highly fragmented, multi-polarised political landscape and rebuild some optimism for the future.”

Despite this challenging public mood, Mr. Burnham struck an optimistic tone in his inaugural Downing Street speech on Monday, declaring his premiership would be “the moment when Britain starts to believe again, the moment we bring back hope.”

He swiftly addressed the cost-of-living crisis by unveiling an £850 million tax cut on household electricity bills, which will take effect from 1 October. This marks his first major policy decision.

In his inaugural cabinet meeting on Tuesday, Mr. Burnham stated his administration would be “a cost of living government,” signalling his immediate priorities.

However, Mr. Burnham’s optimism contrasts with analysis indicating increased pessimism and cynicism towards politics compared to 40 years ago.

Currently, only a quarter (26%) of people believe that the best individuals rise to the top irrespective of their background, known as social mobility, down from more than half (52%) in 1989.

The latest survey indicates that while a higher proportion of people (38%) describe British character as tolerant compared to 28% in 1988, those feeling the nation is pessimistic has risen to 31%, up from 20% in 1988.

Only a fifth of those surveyed believe politicians are good people, a decline from more than a third (35%) in 1989.

Just over half (52%) of people are satisfied with their living standards, a decrease from nearly three-quarters (72%) in 1988.

Despite a majority supporting a higher-tax system to bolster health services, support has decreased from nearly eight in ten (78%) in 1989 to just over two-thirds (67%) in 2026.

Only a quarter of the public now describes Britain’s healthcare in 2026 as “good quality,” a significant drop from 70% in 1986, which Ipsos attributes to “growing concerns over the state of public services.”

Gideon Skinner, senior director of UK Politics at Ipsos, remarked that “Andy Burnham and his team need to navigate this highly fragmented, multi-polarised political landscape and rebuild some optimism for the future.” He added, “This isn’t simply a question of more upbeat political messaging – they need to provide real, tangible improvements to people’s daily lives.”

Skinner also emphasized the need for political leaders to engage in transparent dialogue with voters about the difficult trade-offs ahead, aiming to convert deep-seated public doubt into belief.

Ipsos surveyed 2,576 people across Great Britain aged 16 and above between March 4 and March 11 2026.

As Mr. Burnham navigates the complexities ahead, the public’s wariness serves as a stark reminder of the challenges that lie within the political landscape. The call for substantial change is resonant, yet the path forward remains fraught with uncertainty.

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