Stoke-on-Trent accountancy group acquires Wiltshire firm
A Stoke-on-Trent-headquartered accountancy group has announced its first acquisition in the West Country, acquiring Wiltshire-based Gooding Accounts for an undisclosed sum, reports BritPanorama.
DJH, with offices across the UK including Manchester, Leeds, and London, indicated that the Trowbridge practice aligns perfectly with its expansion strategy.
The owners of Gooding Accounts, Sam and Katy Gooding, will continue to lead the South West business post-acquisition.
Scott Heath, chief executive of DJH, stated: “We have been deliberately building our national footprint in regions where we know we can add real value to local businesses and their advisers.”
Heath elaborated, “The South West has been firmly on our radar, and Gooding Accounts is exactly the kind of practice we look for – technically strong, client-focused, and with a culture that matches our own.”
Founded in 2014, Gooding Accounts has developed a technology-led approach to accountancy and moved to new premises on White Horse Business Park in July 2025.
Mr Gooding remarked, “Joining DJH is the right move at the right time. We have built something genuinely special here in Wiltshire, and I am incredibly proud of what the team has achieved. But we are ambitious, and moving into a larger group gives us the platform to go further.”
He continued, “Katy and I are both fully committed to this business, to this team, and to every client we serve. That doesn’t change. What does change is what we are now able to offer.”
DJH’s expanding group now employs nearly 900 people across 20 offices in the UK and Ireland.
Heath added: “Our model has worked exceptionally well in every region we have entered. We combine national scale with locally led advice—people who know their communities, who know their clients, and who are genuinely invested in their success.”
He concluded, “Sam and Katy embody that. We are delighted to welcome them and the Gooding Accounts team to DJH, and look forward to growing together in the South West.”
This acquisition underscores DJH’s strategic growth plan and highlights the increasing consolidation within the accountancy sector. The emphasis on local expertise combined with national resources signals a broader trend aimed at enhancing client service across diverse regions. As firms look to expand their geographical reach, the challenges and opportunities of integration will be closely monitored by industry observers.
