Friday, June 12, 2026

Low attendance marred South Korea’s World Cup opener against Czech Republic despite high ticket demand

June 12, 2026
1 min read
Low attendance marred South Korea's World Cup opener against Czech Republic despite high ticket demand

South Korea defeats Czech Republic despite empty seats at World Cup match

Hundreds of seats went empty in Guadalajara, Mexico, as organisers were embarrassed by the low attendance at South Korea’s first game against the Czech Republic, reports BritPanorama.

The match in Guadalajara highlighted a significant disconnect between expectations and reality, as Fifa President Gianni Infantino had touted earlier in April that the tournament had attracted a whopping 500 million ticket requests. However, the 45,664-capacity venue was far from full, despite stadium announcers declaring an attendance of 44,985 — suggesting fewer than 700 seats officially unoccupied.

Television broadcasts presented a stark contrast, revealing vast sections of empty seating, especially in the premium hospitality areas. In response to the disappointing attendance figures, Fifa has implemented price reductions for all 104 tournament fixtures across the United States, Canada, and Mexico, attempting to generate greater interest in attending.

Fan frustration has also been palpable due to the high cost of tickets, which for even less popular group stage matches exceed $300 (£224). Tickets for the ongoing matches remain readily available through Fifa’s official resale channels, including for tonight’s game, featuring the host nation against Paraguay in Los Angeles.

The tournament’s opening match at Mexico City’s Azteca Stadium displayed a contrasting attendance narrative, with all 83,264 seats filled as the hosts emerged victorious with a 2-0 win over South Africa. This match, which featured an explosive opening ceremony, was overshadowed by violence outside the venue, where protesters clashed with police amid rising tensions surrounding Mexico’s missing persons crisis and deteriorating labour conditions.

In the context of sporting encounters, South Korea managed to secure their first victory of the tournament, coming from behind to win 2-1. The Czech Republic’s Ladislav Krejci initially put his side ahead, but South Korea equalised through Hwang In-beom before substitute Oh Hyeon-Gyu netted the winner. Post-match, South Korea’s coach, Hong Myung-bo, expressed satisfaction with the resilience shown by his team. Czech manager Miroslav Koubek acknowledged his team’s effort, lamenting missed opportunities that could have led to a different outcome.

This duality of high expectation and stark reality raises questions about the effectiveness of Fifa’s promotional strategies and the broader implications for sporting events amid rising costs and political unrest — a reminder of how sport can be fused with societal challenges.

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