ITV faces backlash over Emma Hayes’ analysis setup during World Cup match
ITV has faced criticism from viewers after Emma Hayes delivered tactical analysis from a set reminiscent of a kitchen during England’s World Cup victory over Croatia, reports BritPanorama.
Hayes, a respected coach renowned for her achievements at Chelsea and now leading the United States women’s national team, utilized a small chalkboard for her insights, which many viewers found surprising given her stature in the sport.
The unusual presentation drew immediate scrutiny, with viewers questioning why Hayes was not afforded the same advanced touchscreen technology often available to male pundits. Some online commentators suggested a disparity in treatment compared to former male players, citing that individuals like Gary Neville would not face such a set-up.
One viewer expressed outrage on social media, saying, “Why the hell have they got Emma Hayes doing her analysis from a kitchen! It’s outrageous. It just needs a kettle and toaster in the background. Does nothing for the place of women in the game. Hayes is superb. Pioneer. Totally demeaning.”
Another chimed in, noting the absurdity of the scenario, stating, “I have no idea why ITV have stuck her in James Martin’s kitchen with a chalkboard as if she’s about to write up today’s specials.”
Despite the critique, Hayes has emerged as a standout pundit during the tournament, with many praising her insightful analysis. However, dissatisfaction with the set-up continued to grow, as social media users creatively mocked the situation, replacing her tactical notes with shopping lists in memes.
Former BBC presenter Dan Walker also described the arrangement as “hugely embarrassing,” questioning the likelihood of a high-profile male pundit facing the same treatment, mentioning that “no chance” would ITV subject someone like Gary Neville to such a setup.
During England’s opening World Cup fixture in Texas, where they beat Croatia 4-2, Hayes provided analysis amid a backdrop that many found inappropriate. Harry Kane scored twice, with Jude Bellingham and Marcus Rashford also netting goals for a strong start to the campaign.
England’s next match is scheduled against Ghana on Tuesday at 9 PM, followed by a clash with Panama on Saturday, June 27 at 10 PM.
As the tournament progresses, the attention will remain on how representation in sports media evolves and whether such discrepancies in treatment will prompt more profound discussions about inclusivity within the broadcasting landscape.
