Saturday, June 27, 2026

Alejandro Garnacho faces backlash for new hairstyle viewed as cultural appropriation

June 27, 2026
1 min read
Alejandro Garnacho faces backlash for new hairstyle viewed as cultural appropriation

Chelsea star Alejandro Garnacho faces backlash over new hairstyle

Chelsea forward Alejandro Garnacho has sparked significant controversy on social media after unveiling a radical new hairstyle, reports BritPanorama. The Argentina international showcased his closely braided hair in a TikTok video, which immediately drew mixed reactions from fans and critics alike.

Garnacho, 21, has a history of changing his appearance but this latest style has raised questions about cultural appropriation. Users online expressed concerns that the hairstyle, commonly associated with African heritage, carries deep cultural significance and should not be worn lightly by those outside the community.

Social media reactions included comments like, “Does Garnacho know this is cultural appropriation?” and “Did you not get the memo about how cultural appropriation is wrong, or do you just not care?” Many have pointed to the long-standing connections of cornrows and box braids to identity and cultural tradition.

The debate highlights broader societal conversations around cultural representation in sports and public life. While some users have defended the player, positioning his style as a personal expression, others maintain that visibility comes with social responsibility, especially concerning historically rooted styles.

Garnacho joined Chelsea in a £40 million move from Manchester United last summer but endured a challenging first season at Stamford Bridge, scoring once in 24 league appearances while performing better in cup competitions.

Despite his talent, he was left out of Argentina’s World Cup squad following an underwhelming campaign. However, Chelsea remains optimistic about his potential, as Garnacho signed a long-term contract reportedly worth £110,000 per week, running until 2032.

He is expected back at Cobham shortly as Chelsea prepares for its pre-season tour in July, which will include matches in Australia and Hong Kong.

In a world where hair can be both a canvas for personal expression and a point of contention, Garnacho’s choice serves as a reminder of the complexities at the intersection of culture and identity in modern football.

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