Wednesday, June 10, 2026

Rachel Reeves urged to make VAT reduction for hospitality firms permanent to stimulate jobs

June 10, 2026
1 min read
Rachel Reeves urged to make VAT reduction for hospitality firms permanent to stimulate jobs

Chancellor Rachel Reeves faces calls for permanent VAT cut for hospitality sector

Chancellor Rachel Reeves is under increasing pressure to permanently reduce VAT for hospitality firms to 10 per cent aimed at revitalizing the industry, reports BritPanorama.

The call comes from industry leaders as they urge the government to implement the reduction, emphasizing its potential to drive demand and provide relief to struggling consumers. The hospitality sector, which includes pubs, restaurants, and hotels, has faced significant challenges in recent years due to rising costs and shifts in public spending.

UK Hospitality chair Kate Nicholls cited the need for the reduction following a campaign led by chef Tom Kerridge, who advocates for a cut to 10 per cent VAT. The industry has already been hit hard by increased national insurance contributions and a spike in minimum wage, both of which have adversely affected employment opportunities for young workers.

Nicholls remarked, “Rising business costs are having such a devastating impact on job opportunities, in hospitality and across the economy.” She pointed out that over 100,000 jobs have been lost in the sector since the October 2024 Budget, a situation she described as a classic case of hospitality being the “canary in the coal mine” for broader economic distress.

The call for a VAT reduction will be prominently featured at UK Hospitality’s annual conference in London today. Nicholls plans to stress the vital role of the hospitality industry as a growth engine capable of addressing youth unemployment, urging government support to unlock this potential.

“It needs us to deliver on our potential. We can grow once again if we’re properly supported and our cost burden reduced,” she contended. The Treasury recently implemented a temporary VAT reduction to 5 per cent for certain family-oriented activities, including theme park entry and children’s meals, which has provided short-term relief; however, Nicholls insists this is not a comprehensive solution for the entire sector.

“This recognition by the government must now be a springboard for a wider conversation about a cut to hospitality’s VAT to 10%,” she concluded. The Treasury has been approached for comment regarding the matter.

The discussion around VAT cuts for the hospitality sector illustrates the broader economic challenges faced in the wake of rising costs and a downturn in job security. As industries advocate for structural changes, the dichotomy between immediate relief and long-term strategies remains a pivotal topic within governmental discourse.

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