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FIFA president Gianni Infantino faces backlash over controversial plan to sell stakes in World Cup

July 31, 2026
1 min read
FIFA president Gianni Infantino faces backlash over controversial plan to sell stakes in World Cup

Infantino faces backlash over controversial FIFA proposals

FIFA President Gianni Infantino is at the centre of a significant governance crisis following his proposal to sell stakes in FIFA competitions, including the World Cup, to outside investors, reports BritPanorama.

What was once viewed as a fresh start for FIFA is now overshadowed by fierce opposition led by UEFA, with several prominent football federations publicly condemning Infantino’s plans. The backlash has raised questions about the legitimacy of the initiative, which awaits approval from FIFA’s member associations but is already deemed likely to fail.

In its response, UEFA labelled the proposal “irresponsible and indefensible,” accusing FIFA of “governance by intimidation” that undermines its stewardship of the global game. Additionally, FIFA’s suggestion of allocating £30 million to each of its 211 member associations if the commercial venture is approved has drawn criticism.

Infantino’s presidency, once celebrated as a potential turning point for FIFA’s image after years of scandal, is now scrutinised over increasing controversies. Critics argue that his focus on commercialisation has come at the expense of football’s integrity. The past decade saw the expansion of the men’s World Cup, significantly boosting both the number of participating nations and the volume of matches, creating lucrative revenue streams.

Despite the controversies, Infantino has defended his initiatives, insisting on their necessity for the growth of football. However, his decisions, including the dramatic enlargement of the Club World Cup, have reignited concerns about player welfare and the increasing demands placed upon athletes.

Amid the growing dissent, the promises he made following his election in 2016 echo more hollow than ever. At that time, he expressed a desire to restore FIFA’s reputation and unite the global football community. Pledging to put “football in the centre of the stage,” Infantino’s rhetoric now stands in stark contrast to the reality of an organisation fraught with division.

With leading football federations challenging FIFA’s direction and public discontent intensifying, the vision of unity has become less tangible. Ten years after his election, Infantino is facing one of the most significant crises of his presidency, as the clarity of his leadership continues to come under growing scrutiny.

As the dust settles, it serves as a reminder of how governance and ambition in football are never static. The narrative is ever-shifting, revealing a complex interplay between power, profit, and the passion that draws millions to the beautiful game.

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