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Nigel Farage’s popularity plummets to record low, according to new YouGov poll

September 14, 2026
2 mins read
Nigel Farage's popularity plummets to record low, according to new YouGov poll

Nigel Farage’s popularity plummets amid donation scandal

Nigel Farage’s popularity has hit a record low, as nearly seven in ten Britons report an unfavourable opinion of the Reform UK leader, following controversies surrounding party donations. This comes just weeks after the Reform party’s annual conference was overshadowed by allegations related to financial contributions, reports BritPanorama.

A recent YouGov poll indicates that 69 percent of respondents view Farage unfavourably, a slight increase from 67 percent last month but marking the highest figure recorded over the past ten years. The sentiment includes almost 57 percent of Britons who see him very unfavourably, while only 24 percent maintain a favourable opinion of the party.

Farage now holds a net favourability rating of -45, a decline from -31 a year ago, which reflects a stark shift in public perception as citizens express nearly three times as much negativity as positivity towards him.

While Reform UK had made some gains in local elections earlier this year, the party has struggled with internal controversies, specifically regarding large donations. Competing pressures from right-wing factions, such as Rupert Lowe’s Restore Britain, have further complicated its standing in voter intention polls.

An unchanged 46 percent of Britons view Andy Burnham favourably, with his unfavourable rating rising to 39 percent. Despite Burnham’s relative stability in polling, the growing scrutiny surrounding Farage culminated dramatically as a major donations scandal loomed over his recent speech at the Reform party conference in Birmingham.

Allegations of illegal party donations led to the resignations of Farage’s chief of staff and policy director, which detracted attention from the discussions planned for the conference. Instead of focusing on the party’s goals for a potential rise to government, Farage found himself fielding questions about the impact of the unfolding controversy.

The Metropolitan Police have confirmed the initiation of a criminal investigation into claims of breaches of donation rules involving Reform UK, after complaints from Labour and the Liberal Democrats. The inquiry follows the release of video footage from Channel 4 and investigative group Verbatim, obtained through a sting operation.

Compounding these challenges, reports emerged this weekend that two crypto-billionaires, Christopher Harborne and Ben Delo, have made £36 million donations each to Reform UK. This funding represents three-quarters of the total expenditures by all parties in the last general election.

Although the party has stated the money will be used to prepare for governance with no strings attached, campaigners argue the substantial donations highlight the pressing need for limits on political funding. Experts from Spotlight on Corruption have voiced concerns that such large contributions may skew political dynamics, favouring wealthier interests.

Proposals for a cap on political donations are expected to be a key topic in the upcoming House of Lords debate regarding the government’s Representation of the People Bill. While the Bill currently includes measures to restrict overseas donations to £100,000 annually, past attempts to establish a broader cap have been dismissed, with the government opting instead for further investigation into the proposal’s feasibility.

The recent YouGov poll surveyed 2,099 adults in Great Britain between September 9 and 10, illustrating a clear shift in the national sentiment toward political leaders and the influence of financial contributions in shaping political discourse.

Such developments signal a critical moment for Farage and Reform UK as they navigate the intersection of public perception and financial accountability in British politics.

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