Tom Kerridge advocates for VAT reduction to benefit UK hospitality
TV chef Tom Kerridge has highlighted the need for a 10 per cent reduction in VAT to support Britain’s struggling hospitality industry, a campaign he has been championing since May, reports BritPanorama.
Kerridge, known for his restaurants and culinary shows, passionately conveyed how such a VAT cut would align the UK’s tax policy with that of other European nations. He framed the reduction as crucial for the survival of local pubs and restaurants, stating, “Knocking off that 10 per cent would put us in line with the rest of Europe. It’s the difference between the chalkboard still standing outside your local pub next year or it being boarded up.”
The chef emphasized the human impact of such financial strains, noting that over three million individuals work in hospitality in the UK, with approximately 350,000 jobs lost in the past year. He expressed concern over the diminishing opportunities for young people, particularly those who may struggle in traditional educational settings, to gain valuable life skills within the hospitality sector.
Many businesses face the dual pressures of escalating costs, including wages and utility bills, which Kerridge detailed as “minimum wage, national insurance, food inflation, utility bill inflation, and business rates.” He illustrated the dire financial situation many establishments are in, with some operating at losses due to these compounded challenges.
Kerridge’s own ventures are emblematic of these struggles; he shared that only two of his five restaurants are currently profitable, with one operating at an unsustainable 115 per cent cost. He is acutely aware of the pressing economic environment and the rising costs of living that exacerbate these issues for both businesses and consumers.
As the incoming prime minister, Andy Burnham has lent his support to Kerridge’s VAT campaign, which the chef regards positively, noting Burnham’s successful history in promoting economic regeneration in Manchester.
Reflecting on his own upbringing and development, Kerridge attributes his inclusivity skills to his early life experiences, growing up in a single-parent household that prioritized community and connection. He draws parallels between his past and the current challenges facing the hospitality sector, underscoring the importance of fostering environments where diverse talents can thrive.
The chef’s new series, Tom Kerridge Cooks Italy, reflects his passion for cooking and includes his explorations of Italian cuisine and culture, although he acknowledges that living solely on Italian food might not suit him. Instead, he revels in the diversity of British culinary offerings today.
Ultimately, Kerridge’s advocacy for a VAT reduction comes from a place of genuine concern for the future of Britain’s hospitality sector, where he believes that legislative changes can help revive a once-thriving industry.
‘Tom Kerridge Cooks Italy’ starts tonight at 7.30pm on ITV1
