Dancing with the Stars becomes US TV’s biggest hit
In a surprising turn of events, Dancing with the Stars has emerged as the biggest hit on US television, attracting a younger audience away from their smartphones and drawing them in front of live TV, reports BritPanorama.
Despite its long-standing reputation as a lesser counterpart to the UK’s Strictly Come Dancing, the American version, which began in 2005, has seen its weekly audience grow, a rarity in today’s streaming-dominated landscape. This season, it has managed to engage viewers who had previously dismissed the show, illustrating a successful shift in its appeal.
Over its 34 seasons, Dancing with the Stars has shifted perception from being just another reality show to a cultural phenomenon. Unlike its UK counterpart, which has become synonymous with British values and tradition, the American show has embraced a more commercial flair, utilizing social media to foster engagement among younger viewers, particularly through platforms like TikTok.
This season’s highlight features popular contestants Mark Ballas, son of Strictly celebrity Shirley Ballas, and Whitney Leavitt performing a Foxtrot to “The Room Where It Happens” from Hamilton, which has captivated audiences and been widely shared online. The show capitalizes on this momentum, encouraging participation from a demographic that may have never watched live television before.
The American version shares many elements with Strictly, from announcer Alan Dedicoat to several professional dancers who have crossed over between the two shows. However, the distinct differences in approach also stand out. While Strictly places a strong emphasis on its heritage and the integrity of its performances, Dancing with the Stars has opted for a broader casting strategy, welcoming social media influencers and reality stars into the competition.
As audiences become more fragmented and accustomed to consuming content through tailored digital experiences, the Dancing with the Stars model represents a significant case study for broadcasters. The show has skilfully navigated the challenges posed by the modern entertainment landscape while delivering content that resonates across generational divides.
The adaptations made by Dancing with the Stars have caught the attention of networks globally, including the BBC, which is grappling with maintaining its relevance among younger audiences. As the competition for viewers intensifies, insights gained from the US show could help refine strategies for Strictly, particularly with concerns regarding its future following the upcoming departure of beloved hosts Tess Daly and Claudia Winkleman.
Ultimately, the continued success of Dancing with the Stars poses a fascinating challenge to the traditional formats upheld by shows like Strictly. For the BBC and its flagship dance series, the need to adapt and resonate with contemporary audiences has never been more crucial, especially with the impending renewal of its charter and questions surrounding its long-term viability.
