Disruptive technology diminishes cinema experience
The rise of smartphone usage during film screenings has become a significant distraction, leading some patrons to abandon cinema visits entirely, reports BritPanorama.
While the film industry traditionally thrived in January with numerous prestigious releases coinciding with award season, the experience for some audiences has been marred by the disruptive effects of technology. The distractions have prompted a decline in attendance, with some opting to stay away from their local cinemas.
This shift in behaviour appears to stem from the pandemic, during which viewers became accustomed to consuming media in their own homes, often without adhering to conventional etiquette. Prolonged lockdowns led to a loss of the collective experience of cinema-going, where unspoken rules typically govern audience behaviour.
As audiences return to theatres, many seem to struggle with returning to the norms of shared viewing. Incidents of phone screens lighting up during movies have become increasingly prevalent, with such distractions undermining the immersive experience of cinema. Observations from recent showings indicate that audiences may not fully grasp the extent of disruption caused by their devices, whether it’s lights from phones or signals from smartwatches, leading to an environment that detracts from the film.
The issue raises questions about the value placed on the cinema experience, especially when tickets can cost upwards of £15. For some, the solution may lie in returning to a more mindful approach to audience behaviour. For others, the challenge remains whether they can adapt and appreciate the cinematic experience amidst the ongoing presence of technology. Reclamation of the theatre environment may depend on collective action to re-establish boundaries in a world where distractions are increasingly commonplace.
